What's your KNOW, LIKE, TRUST factor?
What’s your know, like and trust factor?
KNOW: where is your content the most visible? Your potential audience needs to find you. Sure, Facebook is a good start but think outside the box - go to networking events! 📝
LIKE: ok, so your audiences knows you now what do they like about you? This is tricky because your message won’t be for everybody, but telling a true and authentic story behind your brand will attract your tribe 🧘🏾♀️
TRUST: bottom line is that people buy or engage with brands they trust. Gain trust of your audience by being consistent and congruent with your branding and content across all platforms and even in person. Give them valuable information and make sure you’re backing up your guarantee - try not to put lipstick on a pig here 🐷
Start your road to building a content strategy, TODAY!