Thinking about starting a podcast?
Why should you consider starting a podcast as apart of your content strategy?
...because it's easier than you think. Let's go over a couple of the benefits and requirements to start one.
To start, podcasting is not an uncommon entity in content strategies nowadays. Podcasts are one of the rising sources for entertainment and news media. According to the 2017 Nielsen Podcast Insights report, fifty percent of all homes are podcast fans. Podcasting is a good way to get in front of a new audience (those who listen to podcasts) or further tap into your existing audience with a new medium.
It's 2018 guys, as long as you have a smartphone you can pretty much do anything. There is absolutely no need to buy fancy equipment to start a podcast. The main things you will need are a soundproof room (a closet will do), or a room that is small where not much noise will be echoed around, a microphone and a podcast hosting service that allows you to distribute your show to popular platforms. If you're trying to keep your overhead costs low, you won't even need a microphone. Using your Apple headphones with the built-in microphone will sound just fine.
Anchor is a FREE platform where creators can record episodes directly from their smartphones and it allows distribution to major platforms such as Apple Podcasts, Stitcher, Pocket Casts and also your very own personalized profile page on Anchor.
How to structure your show
No need to spend hours on each episode. Podcasts can reach your audience when they are on the go with bite-sized facts or stories that augment your product or service. My favorite industry podcast is Marketing School with Neil Patel and Eric Siu because it's incredibly short (usually 10 minutes) but packed with powerful insights on marketing. They offer a perfect example of providing value to listeners, which should also be your aim in creating a branded podcast.
Listen to some of your favorite podcasts for ideas on how to structure your show. Most shows start with an introduction and then transition into the topic at hand. Having industry experts as guests on podcasts provide even more value to your audience. As far as content for each show, it depends on what angle you want to take. For example, I am a content writer who still works my corporate day job. I started a podcast for others who can relate to being in corporate and playing by the rules of an being an employee yet juggling being a part-time creative entrepreneur.
One last thing, is that a podcast is an excellent piece to a marketing strategy because it is two-pronged: the information shared on your podcast can be re-purposed into a blog post, social media content or a video for sharing. Always look for ways to save time in content creation and planning without sacrificing value!
And now, time for my shameless plug. Check out my podcast Cubicle Chronicles, a sounding board for the creative millennial who may have the itch to jump into more fulfilled work but are still working their corporate 9 to 5.